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- Strategically plan and implement the advanced Marketing analytics strategy for the entire organization.
- Utilize data visualization software such as Power BI and Tableau to effectively communicate performance metrics and insights to individuals at all levels of management.
- Proactively seek and analyze diverse information and develop recommend strategies, clearly articulating them to business leadership.
- Concisely distill research findings into meaningful and actionable insights to drive better and more informed decisions.
- Support Marketing channel leaders with ad-hoc analysis, working directly with them to implement strategies based off of results.
- Develop and evolve a multi-touch lead attribution model
- Assist with the forecasting and tracking of monthly Marketing performance vs budget.
- Coordinate with reporting teams and IT to operationalize successful forecast processes.
- Design and deploy response models that predict and explain customer behavior throughout the reverse mortgage acquisition pipeline.
